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ai prompt library for ads

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SDX VISION
SDX VISION

AI prompts can dramatically improve your ad copy creation process. This guide provides a comprehensive library of proven prompts for creating effective advertisements across all platforms.

Understanding AI Prompts for Ads

What Makes a Good Ad Prompt:

  • Clear objective: What you want to achieve
  • Context: Product/service information
  • Target audience: Who you're targeting
  • Tone: Desired voice and style
  • Format: Specific output requirements

Prompt Structure:

Role + Context + Task + Format + Constraints

Facebook/Instagram Ad Prompts

1. Awareness Campaign Prompt

You are a Facebook ads copywriter. Create 5 ad variations for a [product/service] awareness campaign targeting [audience]. 

Product: [product details]
Key benefits: [benefits]
Tone: [friendly/professional/casual]
Length: 125 characters for primary text

Include:
- Attention-grabbing hook
- Clear value proposition
- Call-to-action
- Emojis (sparingly)

2. Conversion Campaign Prompt

Write Facebook ad copy for a conversion campaign promoting [product/service].

Target: [audience description]
Offer: [special offer/discount]
Pain point: [customer problem]
Solution: [how product solves it]

Create:
- Headline (40 characters)
- Primary text (125 characters)
- Description (30 characters)
- 3 CTA button options

Focus on urgency and value.

3. Retargeting Ad Prompt

Create retargeting ad copy for users who visited [product page] but didn't purchase.

Product: [product name]
Price: [price]
Previous visitors saw: [what they viewed]
Offer: [retargeting offer]

Include:
- Reminder of what they viewed
- Special offer for returning visitors
- Urgency element
- Social proof
- Clear CTA

4. Video Ad Script Prompt

Write a 30-second video ad script for [product/service] on Facebook/Instagram.

Product: [details]
Target: [audience]
Key message: [main message]
Hook: [attention grabber]

Structure:
- Hook (0-3 seconds)
- Problem (3-10 seconds)
- Solution (10-20 seconds)
- Benefits (20-25 seconds)
- CTA (25-30 seconds)

Make it engaging and visual.

Google Ads Prompts

5. Search Ad Prompt

Create Google Search ad copy for [keyword phrase].

Product: [product/service]
Target keyword: [keyword]
Max characters: Headline 30, Description 90

Write 3 headline variations and 2 description variations that:
- Include target keyword naturally
- Highlight unique value
- Create urgency
- Include clear CTA
- Match search intent

6. Display Ad Prompt

Design Google Display ad copy for [product/service].

Format: Text ad
Headline: 30 characters
Description: 90 characters
Business name: [company name]

Requirements:
- Visual and engaging
- Clear value proposition
- Compelling CTA
- Brand mention
- Benefit-focused

7. Shopping Ad Prompt

Optimize product title and description for Google Shopping ads.

Product: [product name]
Category: [category]
Key features: [features]
Target keywords: [keywords]

Create:
- Product title (150 characters, include brand + keywords)
- Product description (5000 characters, SEO-optimized)
- Highlight benefits and features
- Include relevant keywords naturally

LinkedIn Ad Prompts

8. B2B LinkedIn Ad Prompt

Write professional LinkedIn ad copy for B2B [product/service].

Target: [job title/industry]
Company size: [size]
Pain point: [business problem]
Solution: [how you solve it]

Tone: Professional, authoritative
Include:
- Business-focused value proposition
- ROI/benefits
- Credibility indicators
- Professional CTA

9. LinkedIn Sponsored Content Prompt

Create LinkedIn sponsored content post for [B2B product/service].

Format: Native post (1300 characters)
Target: [professional audience]
Goal: [lead generation/awareness]

Structure:
- Engaging opening
- Problem statement
- Solution presentation
- Social proof
- Clear next steps
- Professional CTA

YouTube Ad Prompts

10. YouTube Skippable Ad Prompt

Write a 15-second YouTube skippable ad script for [product/service].

Hook: [attention grabber]
Product: [details]
Target: [audience]
CTA: [desired action]

Requirements:
- Hook in first 5 seconds
- Clear value proposition
- Engaging and visual
- Strong CTA
- Brand mention

11. YouTube Bumper Ad Prompt

Create a 6-second YouTube bumper ad script for [product/service].

Constraints:
- Must be 6 seconds exactly
- Single message
- Visual and memorable
- Brand mention
- Clear CTA

Make every second count.

TikTok Ad Prompts

12. TikTok Ad Prompt

Write TikTok ad copy for [product/service] targeting [audience].

Format: Native TikTok post
Length: [15/30/60 seconds]
Style: [trending/authentic/creative]

Requirements:
- Hook in first 3 seconds
- Native TikTok style
- Trending elements
- Authentic voice
- Clear CTA
- Hashtag suggestions

Email Ad Prompts

13. Promotional Email Ad Prompt

Create promotional email ad copy for [product/service] sale.

Subject line: [50 characters max]
Preheader: [85 characters max]
Body: [email content]

Offer: [discount/offer]
Deadline: [urgency]
Target: [audience]

Include:
- Compelling subject line
- Clear offer
- Urgency
- Benefits
- Strong CTA

Ad Creative Prompts

14. Image Ad Description Prompt

Describe an effective Facebook/Instagram image ad for [product/service].

Target: [audience]
Goal: [awareness/conversion]
Style: [lifestyle/product-focused/minimal]

Include:
- Visual elements
- Text overlay suggestions
- Color scheme
- Composition
- Brand elements
- CTA placement

15. Carousel Ad Prompt

Create a carousel ad concept for [product/service] with 5 cards.

Product: [details]
Target: [audience]

Each card should:
- Tell part of the story
- Highlight different benefit
- Include compelling image description
- Have clear text
- Flow logically
- End with strong CTA

A/B Testing Prompts

16. Ad Variation Prompt

Create 3 A/B test variations of this ad:

[Original ad copy]

Variations should test:
- Headline approach
- Value proposition angle
- CTA wording
- Tone differences

Each variation should be distinct but testable.

Industry-Specific Prompts

17. E-commerce Ad Prompt

Write e-commerce ad copy for [product] on [platform].

Product: [product details]
Price: [price]
Offer: [discount/promotion]
Target: [shoppers]

Include:
- Product benefits
- Price/offer
- Urgency
- Social proof
- Easy purchase CTA

18. SaaS Ad Prompt

Create SaaS ad copy for [software product] targeting [business type].

Product: [software details]
Key features: [features]
Target: [business audience]
Trial: [free trial offer]

Focus on:
- Business outcomes
- ROI
- Ease of use
- Free trial
- Professional tone

19. Service Business Ad Prompt

Write ad copy for [service business] on [platform].

Service: [service details]
Target: [local/national audience]
Offer: [special offer]
Differentiator: [unique value]

Include:
- Service benefits
- Local relevance (if applicable)
- Credibility
- Clear next step
- Professional tone

Advanced Prompt Techniques

20. Persona-Based Prompt

Write ad copy as if speaking directly to [persona name].

Persona:
- Age: [age]
- Job: [job title]
- Pain points: [problems]
- Goals: [objectives]
- Values: [what matters]

Product: [product]
Platform: [platform]

Write in their language, address their specific needs.

21. Emotional Appeal Prompt

Create emotionally compelling ad copy for [product/service] using [emotion: fear/joy/trust/excitement].

Target: [audience]
Product: [details]

Structure:
- Emotional hook
- Relatable situation
- Solution presentation
- Emotional resolution
- Action-oriented CTA

Make it resonate emotionally.

22. Problem-Solution Prompt

Write problem-solution ad copy for [product/service].

Problem: [customer problem]
Solution: [your solution]
Proof: [social proof/evidence]

Structure:
1. Problem identification (relatable)
2. Problem amplification (consequences)
3. Solution introduction
4. Solution benefits
5. Proof/credibility
6. Clear CTA

Optimization Prompts

23. Ad Improvement Prompt

Improve this ad copy for better performance:

[Current ad copy]

Current performance:
- CTR: [current CTR]
- Conversion rate: [current rate]
- Issues: [known problems]

Improve:
- Headline effectiveness
- Value clarity
- CTA strength
- Engagement potential
- Conversion optimization

24. Competitor Analysis Prompt

Analyze competitor ad: [competitor ad copy]

Then create a better version for [your product] that:
- Differentiates clearly
- Highlights unique value
- Matches or exceeds quality
- Maintains brand voice
- Improves on weaknesses

Prompt Best Practices

1. Be Specific

  • Include all relevant details
  • Specify format requirements
  • Define target audience clearly
  • State desired tone

2. Provide Context

  • Product/service details
  • Target audience information
  • Campaign goals
  • Platform requirements

3. Request Variations

  • Ask for multiple options
  • Request A/B test variations
  • Get different angles
  • Test different tones

4. Iterate and Refine

  • Start with basic prompt
  • Refine based on output
  • Add constraints as needed
  • Test different approaches

Using Prompts Effectively

Workflow:

  1. Define Objective: What do you want?
  2. Choose Template: Select appropriate prompt
  3. Customize: Add your specific details
  4. Generate: Create ad copy
  5. Refine: Edit and improve
  6. Test: A/B test variations

Quality Control:

  • Always review AI output
  • Fact-check information
  • Ensure brand voice
  • Verify compliance
  • Test before publishing

Prompt Library Organization

Categories:

  • By platform (Facebook, Google, LinkedIn)
  • By objective (awareness, conversion)
  • By format (text, video, image)
  • By industry (e-commerce, SaaS, services)
  • By emotion (fear, joy, trust)

Storage:

  • Document in spreadsheet
  • Organize by category
  • Tag by use case
  • Track performance
  • Update regularly

Next Steps

  1. Build Your Library: Save effective prompts
  2. Customize Templates: Adapt to your needs
  3. Test Variations: Experiment with prompts
  4. Track Performance: See what works
  5. Iterate: Continuously improve

Thanks for reading the blog. If you want more help, do contact us at https://sdx.vision